{"id":534,"date":"2026-01-29T03:34:45","date_gmt":"2026-01-29T02:34:45","guid":{"rendered":"https:\/\/frenchive.com\/?page_id=534"},"modified":"2026-02-04T18:18:28","modified_gmt":"2026-02-04T17:18:28","slug":"strategie-de-com","status":"publish","type":"page","link":"https:\/\/frenchive.com\/en\/strategie-de-com\/","title":{"rendered":"Communication strategy"},"content":{"rendered":"<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7d3da7e7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-8c65e485 wp-block-column-is-layout-constrained\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Provide strategic direction for your scientific communication<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Development of scientific and institutional communication strategies<\/li>\n\n\n\n<li>Definition of key messages, target audiences, and channels<\/li>\n\n\n\n<li>Long-term support or project-based assistance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026 tailored to your project and budget<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"350\" data-permalink=\"https:\/\/frenchive.com\/en\/?attachment_id=350\" data-orig-file=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?fit=4500%2C3000&amp;ssl=1\" data-orig-size=\"4500,3000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?fit=1024%2C683&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-350\" srcset=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/hand-drawing-business-sketch-on-gray-background-i-2026-01-11-08-38-25-utc.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-thumbnail is-resized\"><a href=\"#Exp_strategie\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" data-attachment-id=\"865\" data-permalink=\"https:\/\/frenchive.com\/en\/arrow\/\" data-orig-file=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/02\/arrow.png?fit=512%2C512&amp;ssl=1\" data-orig-size=\"512,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"arrow\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/02\/arrow.png?fit=512%2C512&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/02\/arrow-150x150.png?resize=150%2C150&#038;ssl=1\" alt=\"\" class=\"wp-image-865\" style=\"width:47px\" srcset=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/02\/arrow.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/02\/arrow.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/02\/arrow.png?resize=500%2C500&amp;ssl=1 500w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/02\/arrow.png?w=512&amp;ssl=1 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-default has-accent-color has-text-color has-link-color wp-elements-4ae4abc5545354a6032305744c9fdaf6\" id=\"Exp_strategie\">Experience &amp; Achievements<\/h3>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-visual-portfolio alignwide .vp-noir { background-color: #000; padding: 30px; }\">\n<div class=\"vp-portfolio vp-uid-d726fc30 vp-id-Z29ztxy\"\n\tdata-vp-layout=\"masonry\" data-vp-content-source=\"images\" data-vp-items-style=\"emerge\" data-vp-items-click-action=\"\" data-vp-items-gap=\"15\" data-vp-items-gap-vertical=\"0\" data-vp-pagination=\"load-more\" data-vp-next-page-url=\"\" data-vp-masonry-columns=\"3\" data-vp-masonry-images-aspect-ratio=\"4:3\" >\n\t<div class=\"vp-portfolio__preloader-wrap\">\n\t\t<div class=\"vp-portfolio__preloader\">\n\t\t\t<img decoding=\"async\" loading=\"eager\" src=\"https:\/\/frenchive.com\/wp-content\/plugins\/visual-portfolio\/assets\/images\/logo-dark.svg\" alt=\"Visual Portfolio, Posts &amp; Image Gallery for WordPress\" width=\"20\" height=\"20\" data-skip-lazy>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"vp-portfolio__items-wrap\">\n\t\t\t\n<div class=\"vp-portfolio__items vp-portfolio__items-style-emerge vp-portfolio__items-show-overlay-hover vp-portfolio__items-show-caption-hover\">\n\n\t\t<div\t\tclass=\"vp-portfolio__item-wrap vp-portfolio__item-uid-7461bdad\" data-vp-filter=\"\" style=\"--vp-images__object-position: 50% 50%;\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\n\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"408\" data-permalink=\"https:\/\/frenchive.com\/en\/p1068259rubin-mw\/\" data-orig-file=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?fit=4906%2C3740&amp;ssl=1\" data-orig-size=\"4906,3740\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.7&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DC-GX9&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1748646649&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;9&quot;,&quot;iso&quot;:&quot;3200&quot;,&quot;shutter_speed&quot;:&quot;30&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"P1068259Rubin-MW\" data-image-description=\"&lt;p&gt;D\u00e9finition de la strat\u00e9gie de communication de l&amp;rsquo;Observatoire Rubin en France (CNRS)&lt;\/p&gt;\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?fit=1024%2C781&amp;ssl=1\" width=\"1920\" height=\"1464\" src=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?fit=1920%2C1464&amp;ssl=1\" class=\"wp-image-408\" alt=\"testest\" srcset=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?w=4906&amp;ssl=1 4906w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?resize=300%2C229&amp;ssl=1 300w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?resize=1024%2C781&amp;ssl=1 1024w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?resize=768%2C585&amp;ssl=1 768w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?resize=1536%2C1171&amp;ssl=1 1536w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?resize=2048%2C1561&amp;ssl=1 2048w, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/P1068259Rubin-MW.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n\t\t<div class=\"vp-portfolio__item-overlay\"><\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-left\">\n\t\t<div class=\"vp-portfolio__item-meta-wrap vp-portfolio__custom-scrollbar\">\n\t\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\t\n<h1 class=\"vp-portfolio__item-meta-title\">\n\tCommunication strategy for the Rubin Observatory in France (CNRS)\n<\/h1>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div\t\tclass=\"vp-portfolio__item-wrap vp-portfolio__item-uid-604ea597\" data-vp-filter=\"\" \t\t>\n\t\t\t\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\n\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"291\" data-permalink=\"https:\/\/frenchive.com\/en\/?attachment_id=291\" data-orig-file=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/blade-servers-background-2026-01-09-06-18-36-utc-1.jpg?fit=1863%2C1242&amp;ssl=1\" data-orig-size=\"1863,1242\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;everypixel&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark III&quot;,&quot;caption&quot;:&quot;Futuristic background image of rack server with blinking lights in supercomputer, copy space 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data-image-description=\"&lt;p&gt;D\u00e9finition et mise en oeuvre de la strat\u00e9gie de communication du Centre de Calcul de l&amp;rsquo;IN2P3 (CNRS)&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Futuristic background image of rack server with blinking lights in supercomputer, copy space 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&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/blade-servers-background-2026-01-09-06-18-36-utc-1.jpg?fit=1024%2C683&amp;ssl=1\" width=\"1863\" height=\"1242\" src=\"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/blade-servers-background-2026-01-09-06-18-36-utc-1.jpg?fit=1863%2C1242&amp;ssl=1\" class=\"wp-image-291\" alt=\"\" \/>\n\t\t<div class=\"vp-portfolio__item-overlay\"><\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n\t<figcaption class=\"vp-portfolio__item-caption vp-portfolio__item-caption-text-align-left\">\n\t\t<div class=\"vp-portfolio__item-meta-wrap vp-portfolio__custom-scrollbar\">\n\t\t\t<div class=\"vp-portfolio__item-meta\">\n\t\t\t\t\n<h1 class=\"vp-portfolio__item-meta-title\">\n\tDefinition and implementation of the communication strategy for the Computing Center of IN2P3 (CNRS)<\/h1>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Donner une direction strat\u00e9gique \u00e0 votre communication scientifique &#8230; en fonction de votre projet et de votre budget. Exp\u00e9rience &amp; r\u00e9alisations<\/p>","protected":false},"author":141973138,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-534","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PfwdCs-8C","jetpack-related-posts":[{"id":691,"url":"https:\/\/frenchive.com\/en\/relations-presse\/","url_meta":{"origin":534,"position":0},"title":"Media relations","author":"bmnaor","date":"30 January 2026","format":false,"excerpt":"Construire avec vous une strat\u00e9gie de relations presse adapt\u00e9e \u00e0 vos enjeux scientifiques \u00c9laboration de strat\u00e9gies presse R\u00e9daction et diffusion de communiqu\u00e9s Relations avec les journalistes et suivi des retomb\u00e9es m\u00e9diatiques Exp\u00e9rience & r\u00e9alisations","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/media-interview-2026-01-05-22-52-24-utc.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/media-interview-2026-01-05-22-52-24-utc.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/media-interview-2026-01-05-22-52-24-utc.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/media-interview-2026-01-05-22-52-24-utc.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/media-interview-2026-01-05-22-52-24-utc.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/frenchive.com\/wp-content\/uploads\/2026\/01\/media-interview-2026-01-05-22-52-24-utc.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1,"url":"https:\/\/frenchive.com\/en\/quisuisje\/","url_meta":{"origin":534,"position":1},"title":"Je m'appelle Ga\u00eblle Shifrin-Suter. 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